Checklist for Promoting a New Product
When you introduce new artworks or products (note cards, reproductions, catalogs, e-books, DVDs), you have to tell people about them. And it's not a one-time thing. Whenever I create a new product, I...
View ArticleClik here to view.
So You Don’t Feel Like Marketing
Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t...
View ArticleClik here to view.
Make a Roadmap for Success
You wouldn't rent a car in a new city without having a map that shows you where you're going, so why would you expect good results from an exhibition or event without a plan for success? A roadmap...
View ArticleClik here to view.
Create Anticipation By Promoting Your Art Event Early and Often
It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are preparing people for something big. You are building expectation,...
View ArticleClik here to view.
A Cheat Sheet for Your Art Marketing Tasks
Do you ever wonder what a regular marketing schedule for your art would look like? Every week I comb through the hundreds of ideas I have for articles because I always find something new. Something...
View Article
